The four analyses
- 01 US Customer InsightsHypothesis testing (t-test, ANOVA, Chi-Square, Pearson) on 10,675 retail customers. Spending is uniform across gender, education and state, but married customers with pets spend more.
- 02 Renal Health Risk Prediction20,000 clinical records (13,847 after cleaning). Logistic Regression, KNN, Decision Tree and Random Forest with GridSearchCV and ROC-AUC threshold tuning. Best: Random Forest, ROC-AUC 0.8257. Top predictors: GFR and creatinine.
- 03 Advertising Budget & SalesMultiple linear regression on 200 observations (ISLR). Best TV+Radio model: test R² = 0.89, RMSE ≈ 1,030 units. Newspaper spend is statistically insignificant.
- 04 Student Social Network SegmentationK-Means and hierarchical clustering on 15,000 profiles (38 features), with PCA and silhouette scoring. 4 clusters; 528 students flagged in an At-Risk cluster.
Code and write-ups
- GitHub repository
- TODO: link related Medium / Blogger article URLs